2010 Toyota RAV4

High demand and high resale value for the RAV4 would traditionally make it difficult to negotiate a great deal, but Toyota's recent recalls have significantly decreased demand for its vehicles. Not only is Toyota offering big incentives but dealers may be more willing to negotiate than usual. Note that the RAV4 will continue in its current design for a while. Its next redesign is expected in 2012.

The RAV4 comes in a base model, performance-oriented Sport and top-of-the-line Limited. All-wheel drive is optional. Since the 2009 and 2010 RAV4 are nearly identical, this review uses research from both model years.

MSRP: $21,675 - $27,985
Invoice: $20,264 - $25,744
MPG: 22 City / 28 Hwy

Purchase Deal

Deal: 1.9% financing for up to 60 months or $500 cash back (New England)
Deal: Zero-percent financing for up to 60 months (New York)
Deal: Zero-percent financing for up to 60 months or $750 cash back (Mid Atlantic)
Deal: 1.9% financing for up to 60 months or $750 cash back (Ohio Valley, Pacific Northwest, Midwest, Mountain)
Deal: Zero-percent financing for up to 60 months or $500 cash back (West, Southern California)
Deal: 1.9% financing for up to 60 months or $1,000 cash back (Gulf States)
Deal: Zero-percent financing for up to 36 months or $1,000 cash back (Northern California)
Expires: 04/04/11